Beyoncé and her husband JAY-Z are been featured in the Tiffany & Co. campaign. “ABOUT LOVE”, WHICH will be launched worldwide on September 2nd.
Beyoncé wore a curvy black dress, mesh gloves and a yellow Tiffany diamond around her neck. JAY-Z wore a black tuxedo and bow tie. “Love is a diamond that the jewelry and art decorate,” the couple said in a statement shared on the Tiffany & Co’s website.
According to the company, Emmanuel Adjei, a Ghanaian-Dutch film director and visual artist, will screen the film on September 15.
The 128-carat Tiffany diamond has only been worn by three women since its inauguration in 1877, according to beyonce.com. Audrey Hepburn wore it in Breakfast at Tiffany’s, Lady Gaga wore it to the Academy Awards in 2019, and Beyonce is only the fourth person to wear the famous stone.
In a statement to PEOPLE, Alexandre Arnault, EVP of Products and Communications said: “Beyonce and JAY-Z are the epitome of modern love story. As a brand that has always stood for love, power and self-expression, we couldn’t have imagined such a perfect couple. more iconic, to represent Tiffany’s values. We are honored to have the Carters as part of the Tiffany family.