Hip-hop is entering an era where behind-the-scenes artists – engineers, producers and videographers around the world – are gaining recognition and fame.
We saw it with Pi’erre Bourne, who took off after his marker Jamie Foxx in “Die Lit” on Playboi Carti. The Belizean-American record producer has since stepped in front of the microphone and has become his own face without a rapper.
Similarly, Kaytranada, who is basically an electronic musician, Kenny Beats, Metro Boomin, and many other producers all have legitimate profiles and fandoms, while there used to be footnotes in the rapper’s catalog.
With the BET Hip Hop Awards just around the corner in 2021, here’s who killed it this year.
1. KENNY BEATS.
If you’ve never heard of Kenny Beats, at least you’ve heard of his patented catchphrase “Whoa, Kenny!” tagline.
Born Kenneth Blume III, this Connecticut-bred producer has been a part of some of the hottest songs and has worked with some of the most talented artists since taking the stage in 2018.
There’s no box to hold Kenny in. Once a student at Boston’s Berkeley College of Music, he adapts his rhythms to the needs of artists by providing them with vocal production, mixing, mastering, and whatever else they need.
Here it is in Rico Nasti’s Nasty (2018) and also in Vince Staples’ Vince Staples (2021) to get a feel for its reach. Other artists he has worked with include Freddie Gibbs, KEY!, 03 Greedo, and 10k Caash, to name a few.
We’re talking Return of the Mac (2007) with Prodigy and Masterpiece Theater EP (2013) with Willie the Kid.
It wasn’t until after his Grammy nomination with Freddie Gibbs for his 2020 masterpiece Alfredo that the general public decided to wake up.
That year he followed up his Grammy nominations with the joint project This Thing of Ours (2021), which featured Earl Sweatshirt and others, and production credits for Haram (2021) with Armand Hammer and Bo Jackson (2021) with Boldy James. .
Let’s see if people pay attention now.
3. BEATZ & P2J
The Wiz Kid’s and Tems “essence” has dominated the air for the past year and ever since they left.
The song, which appeared on Wiz Kid’s second album Made in Lagos last October, has entered the Billboard Top 100 (high 16) and has become an icon of the song’s comeback.
While the lyrics are infectious and captivating, the production of the song is truly magical. And it has to be attributed to Nigerian music producer Legendury Beatz & P2J
The duo was recently featured by Billboard as part of its best African R&B producer and is responsible for other hits such as Brymo, “Ara”, “Ko Ma Roll” Mo’Cheddah and “Baller” Chidinma’ Emini.
Don’t be surprised if you hear their name in the Manufacturer of the Year category.
Hailing from South Carolina, Jetsonmade is a producer who recently had a golden touch.
It all started for the 25-year-old in 2019 when he brought a number of hits to the charts with DaBaby, including “Suge” and “Bop”.
Not surprisingly, in 2020 he managed to co-produce the beats of “Whats Poppin” (and remixes) Jack Harlow, Playboi Cartis “@ Meh” and “Lion King on Ice” by J. Cole “among others”.
“Oh my God! Jetson made another one!” is a marker that will remain and should be on any list that mentions the best manufacturers in the game.
There’s no way to make a list of “best producers” in 2021 without a woman. Not only has she won the Toronto’s Jack Richardson Producer of the Year Award for her work with Quavo, Pop Smoke, and others over the past year, but her music is absolutely undeniable. .
Her multi-platinum hits “Antidote” and “Bitch Better Have My Money” may ring a bell.
Born Ebony Oshunrinde, the 24-year-old Canadian producer’s first lead was in Jay-Z’s Holy Grail in the Magna Carta when she was a teenager. Since then she has produced over 100 songs for Lil Uzi Vert, Rihanna, Kanye West, Drake, Travis Scott, Mariah Carey and others.
And last year was no different. She has appeared on Yung Bans “Freak Show” and “4 Da Kidz” by Kid Cudi.
She must be one of the goats today.